Entrepeneurship - How to successfully establish a start-up
On June 28, 2018, Macromedia professor Dr. Friedrich-Carl Wachs alongside his students Constantin Weeg and Antonia Hohenzollern are inviting you to an inspiring campus talk with founder Cecil von Croy on establishing his business PlusPeter.
Two years ago Cecil von Croy founded „PrintPeter“. Many things have happened sinceever then. The company has grown fast, won awards and its name was changed to „PlusPeter". Nevertheless, the core business idea has remained the same: PlusPeter prints university papers and lecture notes for students at no charge.
But how can a business survive when it gives away its products for free? The concept is simple and brilliant at the same time. PlusPeter pays for the printing through individually adjusted advertisements of other companies such as Lufthansa, Microsoft or Mercedes-Benz. This allows them to address and recruit future professionals efficiantly. An business model that is beneficial for students, costumers and PlusPeter itself. As co-founder and CEO Cecil von Croy has learned many tricks and strategies that he would like to share with us. He knows how much time, resilience and hardship it takes to found a company.
On the 28th of June, he will talk about his experiences and answer any questions you might have. “The journey of establishing PlusPeter” is not just for future founders. Everyone is welcome and we are excited for new insights and interesting conversations.