Frankfurt: Probevorlesung: International Marketing and Media Management

Dienstag, 9. März 2021
HMKW Hochschule für Medien, Kommunikation und Wirtschaft
HMKW Hochschule für Medien, Kommunikation und Wirtschaft
Art der Veranstaltung: 

Di, 09.03.2020, 15-16 Uhr

Open Lecture M.A. International Marketing and Media Management (engl.)

Online via Zoom

Emotions guide our decisions. An effect that is being used more and more frequently in the advertising industry. In his lecture, Prof. Dr. Thomas Kilian explains to what extent advertising specifically evokes feelings such as joy or surprise and how advertising messages are transported in a targeted manner.

This is an open lecture in English for M.A. International Marketing and Media Management.

Participation is free of charge and without obligation. Registration at: Online-Lectures (at)

You can find all our Winter Lectures here.